Amdocs has launched three new big data applications to help service providers make use of marketing, network and customer analytics.

The applications will allow service providers to aggregate data from operations and turn them into “actionable” business insights to improve efficiency and reduce costs, the vendor claimed.

Amdocs’ High Definition Marketing Analytics accesses usage data from social media sites and online surfing trends, allowing service providers to use contextual analytics to better target products and services to customers.

A Deep Network Analytics application provides a “holistic” set of network insights encompassing radio access feeds, deep packet inspection and business support system.

This data can then be used to help service providers improve connectivity, identify potential network issues before they occur and target network capex toward more valuable customers, Amdocs said.

Finally, Consumer and Business Satisfaction Analytics, which the company said uses data from a “wide array” of sources, is aimed at helping service providers drive their Net PromoterScore by pre-emptively targeting issues that impact customer satisfaction.

Amdocs said gathered data could also be used to improve the efficiency of customer call centres and improve users’ self-care capabilities.

The new suite builds on the company’s big data analytics service, launched in May last year.

Gary Miles, Division President for Amdocs Big Data and Strategic Initiatives, said: “Amdocs’ big data analytics portfolio aids service providers as they meet head-on the demands of…an era marked by the need to overcome internal system complexity to accelerate business value and deliver a differentiated customer experience.

“This challenge is particularly acute in the context of big data with so many data sources often residing in proprietary and siloed systems across diverse areas of the business.”

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