Ericsson has been selected as equipment supplier for Indian direct-to-home (DTH) operator Tata Sky as it looks to enhance its video services.
Tata Sky will upgrade its entire DTH platform to Ericsson’s AVP 4000 System Encoder solution, which will allow it to expand its channel offering while improving video quality for customers.
Harit Nagpal, CEO of Tata Sky, said Ericsson’s video compression platform would also enable the company to launch new OTT services.
Nagpal commented: “For Tata Sky, it is of utmost importance to consistently deliver a high quality viewing experience to our subscribers. The Ericsson AVP 4000 System Encoder allows us to enhance picture quality, offer increased volumes of channels and content and launch new services, such as OTT, on the same platform."
The agreement follows a collaboration between Ericsson and Tata Sky in March this year, when the vendor helped Tata Sky launch India’s first commercial 4K video service.
Chris Houghton, Head of Region India at Ericsson, said: "Ericsson is committed to helping its customers overcome the challenges of satellite spectrum scarcity and meet increasing quality expectations of Indian consumers.
“The AVP 4000 System Encoder is designed to overcome today's bandwidth and delivery constraints by providing the necessary flexibility, velocity and agility to deploy new services within an extremely competitive landscape."
Ericsson, which claims to be the leading provider of video compression solutions in India’s satellite broadcast and DTH market, continues to target TV and media as a key growth area.
Earlier this month, Telstra revealed it was deploying the vendor’s Media Delivery Network in an effort to grow its IP video business.
Sales from Ericsson’s Support Solutions business - which includes the vendor’s media unit - were up 11 percent in the three months to March.