The European Council endorsed the Digital Single Market on Friday, and pushed for roaming and data protection rules to be adopted as soon as possible.

The body, the highest level of political cooperation between EU countries, said the DSM should “be used as a vehicle for inclusive growth in all regions within the EU”.

The latest iteration of the reform was unveiled last month and promised an “ambitious overhaul” of telecoms rules.

However, details were thin on the ground and telcos from across Europe called for timeline to be speeded up.

The Council said roaming, which was absent from the 16-point plan put forward by the Commission in June, must be “rapidly adopted”.

Individual member states have so far failed to agree on this topic that will benefit consumers but continue to hit telcos’ bottom line.

Data protection reform, which was rubber stamped by the Justice Council earlier this month, must be adopted by the end of 2015, the Council said.

Other measures in the DSM, such as those relating to geo-blocking and copyright, require action to be taken, the Council added.

European Council President Donald Tusk commented: “The digital economy is today's engine for growth and job creation.

“Yet the European Union ­- the world's largest economy - does not have a single market in digital services.

“Leaders discussed the Commission's work-plan and were absolutely clear that action must be taken to build a genuine digital single market in Europe.”

In a blog post following the Council’s announcement, VP of the DSM Andrus Ansip said it was “good to see digital issues return to the top of the political agenda” and that “now we can really start to move forward”.

He added: “I sincerely hope that with our comprehensive work plan on the table, Member States now turn their 2013 and 2015 commitments to build the Digital Single Market into reality.”

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