Telefónica has won exclusive rights to broadcast matches from Spain’s La Liga football league to its home market during the 2015/16 season.
The €600m deal makes Telefónica the sole rights holder to matches from the Liga BBVA and Liga Adelante divisions, as well as per-per-view matches from the Copa del Rey tournament.
A joint statement from Telefónica and La Liga said: “Telefónica and LaLiga express their satisfaction with this agreement for the 2015/16 season, which considered also beneficial for the rest of the operators, clubs and supporters.”
The bagging of exclusive access to Spain’s top football league marks another concerted effort by Telefónica to shore up its domestic business.
As revenues in Spain continue to slide, pay TV has become a focal point for the operator as it looks to turn things around.
Last week, Telefónica launched Movistar+ after merging its television business with the local subsidiary of French cableco Canal+.
Following the merger, Telefónica has some 3.6 million TV customers in its home market.
While significant, Telefónica’s €600 million purchase pales in comparison to that made by the UK’s BT and Sky earlier this year.
The companies paid a combined total of £5.1 billion - roughly €6.9 billion - for broadcasting rights to Premier League matches in February, with Sky and BT coughing up £4.2 billion (€5.7 billion) and £960 million (€1.3 billion) respectively.
Analysts at the time labelled the spend “phenomenal”, adding that neither company had emerged from the auctions victorious after handing over the record-high sums.
BT also paid over €1 billion in 2013 for exclusive broadcast rights to live Champions League and Europa League matches from next season.