Telenet’s Inge Smidts has been appointed by parent company Liberty Global to be its Chief Marketing Officer.

Smidts, who was the Belgian cableco’s Senior Vice President of Residential Marketing, starts her new role on 1 September.

According to a statement, Smidts will be responsible for translating "the voice of the customer" into relevant customer propositions at Liberty.

The US-based company, which operates in 14 countries, 12 of which are in Europe, announced a new strategic direction earlier this month.

There is no CMO currently listed on its website.

[Read more: Vodafone in talks with Liberty Global over asset “exchange”]

Jeroen Bronselaer, Vice President of Product Entertainment of Telenet, replaces Smidts.

Telenet CEO John Porter commented: "The promotion of Inge Smidts is a tribute to all the Telenet talent and recognition of the successful implementation of our strategy.

“The advantage of being closely linked to an international group like Liberty Global creates tremendous opportunities for our people.

“Together with her very experienced team, she has managed to introduce such brilliantly successful products as King and Kong, Whop and Whoppa, Play and Play More and - this month - Play Sports.

“I'd like to thank Inge for her strenuous efforts in helping build Telenet as an innovative, customer-focused company."

European Communications is currently searching for its CMO of the Year 2015.

The annual award, now in its second year, aims to recognise the leading Chief Marketing Officers at network operators across Europe.

You can nominate a CMO by clicking here.

The winner, judged by an independent panel of judges, will be announced in October.

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