Vodafone UK has renewed its partnership with Netflix as it continues to try to differentiate itself with content.

The operator announced a deal with the internet TV company last year to offer its range of shows and movies to 4G customers.

The new deal sees the number of bundles Netflix is available on expanded, while the length of subscription to the Orange Is The New Black producer has also been increased.

Netflix sits alongside Now TV, Sky Sports and Spotify on Vodafone’s content roster.

The operator saw underlying service revenue growth in the UK in its last financial results after adding 83,000 new contract customers in the three months to June.

Vodafone has 4.7 million 4G customers in its home market and 18.9 million across the whole of Europe.

It is currently rolling out its first fixed broadband service in the UK and is planning to launch a TV offering before the end of the year.

[Read more: Q&A: Vodafone UK’s Head of Quad-Play]

Cindy Rose, Consumer Director, Vodafone UK said: “We are delighted to once again offer Netflix to our Red Value Bundle customers, as we had brilliant customer feedback from those who took Netflix as part of our previous partnership.

“Thanks to our partnership with Netflix and our strong and ever-expanding 4G network, our customers can be out and about and still catch-up with their favourite films or TV shows.

“Our 4G customers are using four times more data than those on 3G, which shows how popular services such as Netflix are with our 4G customers.”

European Communications is hosting an OTT/Digital Content Strategy seminar on 8 October. Click here to see details of the free-to-attend event, feat. Telecom Italia

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