Consumers are keen on connected car services and would delay purchasing a vehicle to get them, a new study has found.

Almost three-quarters of people surveyed by Ericsson and AT&T considered connected car services to be an important feature in their next car.

According to the report, 78 percent said they would delay a purchase by one year to buy a car with connected car services from their preferred brand.

The two companies surveyed 7,500 customers likely to buy a car in the next three years in the US, Germany, Brazil, Mexico and China.

A Wi-Fi hotspot ranked as the number one feature that US customers are willing to purchase for their car.

Further, American consumers said they preferred to add their connected car wireless connectivity to a shared data plan.

Orvar Hurtig, Vice President, Ericsson Global Services and Head of Industry and Society at Ericsson, said: "For the second year in a row, we are witnessing a growing trend where consumers in different parts of the world are not only increasingly aware of the term connected car, but they are placing greater importance on connected car features and services.

"In addition to safety and infotainment features enabled by connectivity, automakers can also use the connectivity for over the air software updates and advanced downloadable engine configurations.

“For the consumer, this means that connected car services will open up the ability to add new capabilities to their car and enhance their driving experience for years after they purchase a connected car."

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