VimpelCom has appointed Christopher Schlaeffer as its new Chief Digital Officer.

The operator said Schlaeffer would be responsible for driving a transformation that includes introducing an “open digital model” to support new services and leading its global commercial functions.

Schlaeffer spent 12 years at Deutsche Telekom, where he held a number of roles including Chief Product and Innovation Officer, Corporate Development Officer, Chief Strategy Officer and Chief Marketing Officer for mobile.

He said: “VimpelCom’s footprint across the emerging markets has access to so much untapped potential and digital brings tremendous opportunity to impact the lives of consumers in these markets.

“We have exciting possibilities ahead to bring innovative new products and services to 10 percent of the world’s consumers, across the countries in which VimpelCom operates.”

Earlier this week, VimpelCom appointed Jon Eddy as its Head of Emerging Markets.

CEO Jean-Yves Charlier said: “I am delighted that Christopher will be joining us to drive our digital transformation forward as we introduce compelling new products and propositions to our customers.

“His extensive industry expertise and entrepreneurial experience will make a significant contribution to our transformation program to reinvent VimpelCom and we look forward to having him on the team.

“Christopher’s arrival has been strategically timed with the opening of our new global Digital division in London, which will focus on digital development and innovation for the VimpelCom group. ”

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