Telecom Italia (TIM) customers will be able to watch 4K content from Google after it launched a new set-top box based around the Android OS.
The Italy-based operator heralded a partnership with the US firm, which enables subscribers in its home market to access online videos, news and games available on Google Play.
Alongside 4K capabilities, the new set-top box (STB) promises Bluetooth-enabled voice search remote control, Wi-Fi and access to terrestrial channels.
The new STB will be launched in June, with a promotional offer for new TIM Smart customers at €2 a month.
It will be made available to customers who have already signed up to TIMvision after that.
France’s Free launched a similar STB in March last year.
Earlier this month, BT announced a deal to stream the UEFA Champions League and Europa League finals free of charge on YouTube.
Daniela Biscarini, Head of TIM Multimedia Entertainment, said: “A new frontier in digital entertainment available on your home TV screen has been crossed in Italy.
“This initiative is the result of an important collaboration with Google which allows us to offer TIMvision customers a new experience combining content and Web in an unprecedented way.
“The project is part of TIM’s strategy to disseminate innovative services and confirms our role as a technological enabler, with the aim of bringing our customers increasingly into touch with good quality streamed content and the new ways of enjoying it made possible by super-fast broadband networks.”
Click here to watch a video Q&A with Daniela Biscarini at European Communications’ OTT/Digital Content seminar 2015.