Telecom Italia (TIM) has signed a deal with NBCUniversal International Distribution that sees the US-based media company provide a portfolio of content that includes classic 1980’s film Back to the Future.
The agreement includes films from Universal Pictures as well as popular TV series such as Heroes.
The new content will join the 8,000 titles already available on the Italy-based operator’s TV and video service TIMvision.
Financial details of the deal were not disclosed.
It coincided with the official launch of a new set-top box, based around the Android OS, that was announced in April.
Daniela Biscarini, Multimedia Manager Entertainment & Consumer Services at TIM said: "TIMvision has always been characterised by its attention to building a subscription offering that also has something for families.
“Thanks to the agreement signed with market leader, NBCUniversal, we have the opportunity to offer a rich video streaming service that has the best of cinema, as well as top TV titles, that allows TIMvision’s catalog to stand out in an increasingly competitive market."
UK-based Virgin Media struck a deal with NBCUniversal in April to showcase reality TV service hayu.
At European Communications’ 2015 OTT/Digital Content seminar Biscarini outlined what she looked for from partners when signing deals with content partners. Click here to watch the video interview.