Vodafone has appointed Vivek Badrinath as Chief Executive for Africa, Middle East and Asia-Pacific (AMAP).

Badrinath, who joins from international hospitality group AccorHotels, has stepped down from the board of directors at Nokia following his appointment at the operator. The vendor will determine the new composition of its board at next year's Annual General Meeting.

He replaces Serpil Timuray as Chief Executive. Timuray, who originally replaced former UK Chief Executive Nick Read in the role in 2014, becomes chief commercial officer for operations and strategy of Vodafone in the region.

Both assume their new roles in mid-October and will report to Group CEO Vittorio Colao. Badrinath will join Timuray on the group executive committee.

Badrinath was deputy chief executive at AccorHotels, from 2014. Prior to this, he held various positions at Orange, including Deputy Chief Executive in charge of innovation, marketing and technologies, a role he occupied for less than a year, having invested heavily in LTE and fibre without extrapolating his employer from a price war at home.

At Orange, Badrinath also held positions as Executive Director of Orange Business Services, and Chief Technology Officer for its mobile activities.

Timuray joined Vodafone from Danone as Chief Executive of Vodafone Turkey in early 2009.

Colao said: “Serpil combines a deep background in brand, marketing and commercial strategies with proven operational leadership across the fastest-growing markets in Vodafone's portfolio. Vivek has extensive telecoms and technology leadership experience coupled with a strong track record in emerging markets.”

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