T-Mobile Netherlands has launched an OTT TV and video service called KNIPPR using Ericsson tech.
The service does not require a T-Mobile subscription and costs €10.99 per month.
The mobile only operator has selected a range of tech from the Sweden-based vendor to power the new service.
Ericsson is supplying its Managed Player platform along with content management and preparation, digital rights management, content delivery networks and metadata services.
Live channels are being served remotely from Ericsson's broadcast and media services hub in Hilversum.
The two companies have signed a multi-year deal, financial details of which were not disclosed.
Johan Trouwborst, VP, KNIPPR, said: "Today's consumers want to have control over the services and content that they purchase and pay for.
“Our new, cable free, interactive TV service provides everyone in the Netherlands with the opportunity to select their own additional channels of interest, on top of KNIPPR Basis, and to watch content wherever and whenever they want, on the screen of their choice.
“People are no longer stuck with the expensive combination packages containing large channel packages with dozens of channels people never watch, but do pay for. KNIPPR offers ultimate freedom of choice.”
Deutsche Telekom saw revenues at T-Mobile Netherlands fall 12 percent in the second quarter, its most recent financial results.