Ericsson has signed a deal with Google to extend the reach of its MediaFirst TV Platform into the Android TV ecosystem, while its augmented reality technology has been chosen by BT.
MediaFirst, which launched 12 months ago, is a cloud-based platform that enables the creation, preparation, management and delivery of pay-TV services to any screen.
Android TV launched in 2014 and incorporates gaming and casting functionality alongside TV, video and apps from Google Play.
The Sweden-based vendor said the deal would give operators the opportunity to partner with manufacturers of Android TV devices to deliver a range of services, such as OTT programming.
France’s Free Mobile launched a set top box running Android TV in 2015 and has credited it with boosting subscriber numbers and revenue.
Shiva Patibanda, Head of Business Line TV Platforms at Ericsson said: "By expanding our range of set-top box options, we are giving Ericsson MediaFirst TV customers the opportunity to deliver cutting-edge, large scale video services and respond to the surge in adoption of smart devices, broadband connectivity and cloud-based delivery.
"Our partnership with Google will empower operators of all sizes and resources to take control and leverage multiple monetisation and partnership opportunities offered by Android TV, enabling them to deliver experiences to their audiences that fully integrate their Pay TV services with Android TV applications and OTT services."
Meanwhile, BT Sport has become the first company to sign up for Ericsson’s Piero Augmented Reality service.
Unveiled earlier this year, the tech enables broadcasters to overlay 3D graphics in real-time during live studio productions and sports games.
However, the UK operator did not reveal what it intends to use Piero for.
BT Sport COO Jamie Hindhaugh said: "We're always looking to enhance and improve the quality of our coverage and presentation and are excited to be working with Ericsson and to be the first to use Piero Augmented Reality, we think this brand new technology will enhance our coverage and analysis and ultimately the viewer experience."