Orange is to launch an own-branded virtual reality (VR) headset in select European markets before the end of the year.
The France-based operator unveiled its VR1 headset and accompanying app, the VR360, which will work with iOS and Android smartphones.
Orange has lent on Strax to supply the headset, which features a 120-degree field of view, in-built headphones and a button to pause/play and answer calls.
The app features VR tutorials and video content such as a gaming experience and a sci-fi action clip.
As announced last month, customers in France will be able to access native VR content from the likes of Twentieth Century Fox Innovation Lab and Warner Bros from December as part of a trial with startup Wevr.
The Orange VR1 will be rolled-out across several European markets over the next three months, including France, Spain, Belgium, Poland and Luxembourg.
Other countries will follow, Orange said in a statement.
The headset and app will cost “approximately” €49.99, it added.
Yves Maitre, Executive Vice President of the Connected Objects and Partnership team at Orange, said: “We want to position Orange at the forefront of the VR revolution, creating new virtual experiences for our customers in an effortless manner.
“With the Orange VR1 headset, our ambition is to propose a device that makes VR accessible to our customers and in doing so, provides them with a user-friendly experience allowing them to enjoy VR content using their existing smartphone, whether iOS or Android.”