Telefónica has launched a new business unit that brings together a range of big data services it sells to the enterprise market.

Called LUCA, the division will offer three types of services to businesses across the Spain-based operator’s global footprint.

Business insights sees anonymous, aggregated data from Telefónica's networks, including its location-based Smart Steps technology, made available to customers.

Analytical and external consultancy services will be provided by Synergic Partners, which Telefónica acquired in 2015.

Finally, a big data as a service offering will enable businesses to use Telefónica’s cloud infrastructure to analyse their own data.

LUCA will be led by Elena Gil, Telefónica’s existing Director of Big Data for the B2B market.

The operator said different business units in different countries will take LUCA to market.

Chema Alonso, Chief Data Officer at Telefónica, commented: “Data is a critical asset for the future of Telefónica and any organisation.

“With Telefónica's fundamental promise to always maintain privacy, security and the transparent use of the data we want to help our clients understand its full potential.

“Big data has helped us at Telefónica, and we strongly believe it will help our clients in decision-making, more efficient resource management and in returning the benefits of this wealth of information not only to their clients and direct users, but also to society."

According to European Communications’ recent survey, operators are targeting a wide range of verticals as they bid to sell data about their customers.

The retail segment was the most popular vertical, followed by advertising and automotive.
Read more
Telefónica takes leap of faith as Smart Steps heads to China
http://eurocomms.com/features/analysis/11268-china-unicom-wouldn-t-have-been-my-first-choice-says-telefonica-big-data-monetisation-chief

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