Orange’s network is to track lost pets after it signed a deal with Austria-based company Tractive.

The France-based operator’s enterprise arm will provide IoT connectivity through a dedicated SIM card that will be added to the company’s GPS product.

This enables pet owners to view the location of their pets in real-time, create alarms for when animals leave a specific area and view historical movements via a PC, Apple TV or mobile devices.

Alongside GPS tracking, Tractive offers pet owners a training app and an activity tracker.

Orange Business Services claimed there was “a big demand for these type of services” given that 10 million pets go missing around the world each year.

Tractive CEO Michael Hurnaus said: “For the services we provide to loving pet owners, seamless and interruption-resistant connectivity on a global scale is absolutely key.”

The connectivity that OBS is providing is part of its Datavenue solution, which offers businesses a range of IoT-related services.

The company announced this week that Datavenue is now available globally, having been launched in France last year.

According to a Machina Research report in August, revenues from the IoT are set to top $3 trillion in 2025, up from $750 billion last year.

Orange is aiming to generate €600 million in revenues from connected objects by 2018.

It did not reveal its current IoT sales when it released its Q3 financials today.

OBS saw sales rise 0.7 percent to €1.6 billion in the three months to September.

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms