DNA has won a deal to provide “thousands” of M2M subscriptions to water and environment technology company Econet.

The Finland-based operator’s connectivity will be used in conjunction with Econet’s water meter remote reading device to monitor the consumption, pressure and quality of water, and to detect leaks.

DNA SIM cards will be installed in data transmission units that can be connected to the water meters of Econet customers, typically waterworks.

Financial details of the deal were not disclosed.

A statement from the two companies said Econet’s Smart Water business unit wanted to gain “fast access” to international markets.

Antti Herlevi, Development Director of Econet, said: “We need reliable connections for remote monitoring, management and leak location, for example.
“One of the reasons we selected DNA as our partner was the company’s high-quality and comprehensive network.”

DNA saw revenues grow 7.4 percent to €221.5 million in the third quarter, while EBITDA rose 5.3 percent to €66.4 million.

CEO Jukka Leinonen said: “2016 so far has been one of the best years of DNA’s history both financially and in terms of customer satisfaction and customer base metrics.”

The company has 2.7 million mobile subscribers and 1.1 million fixed subscribers.

Last month, the operator announced plans for an IPO consisting of a secondary share sale by its largest shareholders and an equity offering worth €50 million.

Click here to watch a video of Paula Miettinen, CMO of enterprise at DNA, discuss the importance of storytelling in winning customers.

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