Netherlands-based telecoms group Altice has struck deals with US media companies NBCUniversal International and Discovery Communications, which will see its French operating company SFR offer new content across five new channels.
The NBCUniversal partnership will afford SFR exclusive distribution in France of three NBCUniversal brands: thriller and crime channel 13th Street; science fiction and fantasy channel Syfy, and celebrity and pop culture channel E! Entertainment Television.
Meanwhile, the deal with Discovery Communications will see SFR gain exclusive distribution of two new channels: Investigation Discovery, which shows crime documentaries, and Discovery Family, which mixes original and classic family programmes.
Investigation Discovery launches next week and Discovery Family will launch next summer. SFR will be the only distributor in France to show the Discovery portfolio of channels, which also includes Discovery Channel and Discovery Science.
In tandem, Altice said SFR will launch a new premium pay-TV channel in France dedicated to cinema and drama series, with content from NBC Universal alongside other French and European productions. SFR said it is working to enrich its SFR Play platform by acquiring French and European feature films.
The new additions will bring SFR’s television proposition to more than 20 channels.
The agreement between Altice and NBCUniversal International will also provide content for Altice customers in Portugal, it said.
Altice has been pushing to expand its media properties, and establish itself as a media player. Last month, Altice announced it had won exclusive rights to broadcast Premier league football matches in France and Monaco.
The company saw record revenues of €5.9 billion last quarter, boosted largely by an improving performance at Portugal Telecom.
It said in September it will centralise a range of functions and launch new content businesses as it looks to unify the performance of its various subsidiaries.