Altice has launched a cooking channel across its international footprint as it drives forward its content strategy.

The MY Cuisine cooking brand, created by Altice Media’s Lifestyle Division, features a TV channel alongside a print magazine, mobile app and recipe blog.

As part of the launch, Altice revealed it had signed an exclusive three-year partnership with FremantleMedia that sees British chef Jamie Oliver produce practical cooking programmes for MY Cuisine in France and Portugal.

The channel will also be broadcast in Belgium, Luxembourg, Switzerland and French-speaking Africa.

In France, Belgium and Luxembourg it will be distributed exclusively by SFR.

Altice said it was “actively looking” for other operators to distribute the channel.

The announcement follows its acquisition of Altice Media, a 49 percent stake in NextRadioTV, and the launch of a production studio and a “channel factory” last year.

Last month, it said it was producing a drama series about the super-rich in partnership with Sky.

Altice CEO Michel Combes said the company had successfully transformed itself into “a leading, transatlantic converged communications player” as the group saw revenues grow by €300 million last year to reach €23.9 billion.

Rivals are upping their games in response.

In France, Orange has signalled that it plans to work with HBO on co-producing content.

The news leaked out as the two companies signed a deal that sees Orange become the sole broadcaster of HBO content in France.

In Switzerland, Swisscom recently added the INSIGHT TV channel to its ultra-HD portfolio.

Read more: Telefónica wins international distribution partners for new TV series

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