Entertainment apps dominate smartphones both in terms of time spent by consumers and data usage, according to new figures.

Activities including social networking and TV/video services account for almost a third of time spent and 57 percent of data usage, Analysys Mason said.

The research house analysed data usage from over 8,000 smartphones in Germany, India, the UK and the US for its report.

Despite accounting for only 15 percent of time spent on a smartphone, social networking is responsible for 29 percent of total data usage.

Meanwhile, dedicated video services such as YouTube account for 24 percent of data usage but only six percent of time spent on the devices.

The report also found that 80 percent of consumers assessed in the report used dedicated TV or video apps.

Millennials were the most intensive users, the report said, although there was wide usage across all age groups.

While advertising-funded apps such as YouTube were the most popular, an increasing number of consumers use paid-for services such as Google Play Moves and Netflix.

In the UK, entertainment took two-thirds of total data traffic on smartphones.

The UK also saw the highest overall consumption of data, with 15GB of data being used per month, 85 percent of which being carried on Wi-Fi.

This was twice the amount of data used in Germany, which had the lowest overall figure.

The report supports previous findings that entertainment apps are producing the most revenue for app developers.

App Annie’s 2016 Retrospective on the mobile app market found that entertainment was one of the most lucrative app categories.

With entertainment moving from traditional media such as TV to smartphones, many operators are capitalising on the trend by bundling apps with mobile services.

Ireland’s eir is introducing a sports app for mobile as an added bonus in mobile contracts, while TIM in Italy is offering mobile-first video to its customers through Vivendi’s Studio+ app.

More News

EE TV adds voice commands through Amazon Alexa EE TV adds voice commands through Amazon Alexa EE TV customers will be able to control their set-top boxes through voice commands after the UK operator added support for the Amazon Alexa virtual assistant. More detail
Swisscom toasts profitable second quarter Swisscom toasts profitable second quarter Swisscom reported a 10 percent rise in net profits in the second quarter and upped its EBITDA guidance for the year. More detail
KPN buys IT firm in healthcare push KPN buys IT firm in healthcare push KPN has acquired an IT services provider as it looks to strengthen its offering to the healthcare and public sector markets in the Netherlands. More detail
“Considerable anger” at Telit as CEO resigns over fraud charges “Considerable anger” at Telit as CEO resigns over fraud charges Telit CEO Oozi Cats has formally departed the company after it emerged that he concealed historical criminal charges. More detail
Manx Telecom suspends CFO over alleged drug offences Manx Telecom suspends CFO over alleged drug offences Manx Telecom has suspended its CFO after he was charged with drug smuggling offences. More detail
    

@eurocomms