Nokia has launched two new healthcare devices as it rebranded the Withings subsidiary it acquired last year.

The Finland-based vendor unveiled Nokia Body, a BMI Wi-Fi connected scale, and Nokia BPM+, a compact blood pressure monitor, to sit alongside the likes of activity and sleep trackers that have already been launched.

Nokia said it had also redesigned its Health Mate app to include a host of new features such as a pregnancy tracker.

The company acquired digital healthcare company Withings for €170 million last year in a bid to make health a key part of its IoT strategy.

Nokia said it was working with institutions including the University of Pennsylvania, the Mayo Clinic, the American Medical Group Association and the University of Helsinki to “transform the dynamic between patients, doctors and the medical community with tools focused on the prevention of chronic conditions”.

Cedric Hutchings, Vice President of Digital Health at Nokia, said: "Today's launch extends the accessibility of our products to a broader range of users and needs, giving families the personalised experience they need to live healthier lives together."

Nokia Chief Medical Officer Matthew Diamond, added: "Nokia is committed to shifting the focus from treatment to prevention, empowering consumers to take control of their health."

Withings helped push revenues at Nokia’s Technologies division up 25 percent to €247 million in the first three months of the year.

Yesterday, Nokia unveiled an “immersive Virtual Reality (VR) experience” at the Cannes Lions International Festival of Creativity in a bid to showcase its health portfolio to consumers.

The digital advertising concept, featuring Nokia’s OZO+ camera, enables customers to explore the products and purchase them directly.

The “first-of-its-kind e-commerce integration” pushes uses to click on “pop-up views” of the products, which takes them to Nokia’s website where they can purchase the products.

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