Proximus's wholesale arm continued to weigh down its financials in Q2, as customer acquisition struggled to lift the bottom line.

Like for like sales were down 2.9 percent to €1.42 billion across the Group. Underlying Group EBITDA was broadly flat, up 0.4 percent to €464 million.

As has become the norm for Proximus, wholesale arm BICS proved a drag, with sales slumping 12.9 percent to €312 million.

The operator blamed a 10.1 percent decline in voice traffic coupled with a less favourable mix of destinations that it trades in. Overall, voice revenues dropped by almost a sixth.

At home, Proximus added customers to its TV base, up 5.2 percent to 1.53 million, fixed internet, up 3.5 percent to 1.96 million, and mobile, up 1.3 percent to 6.09 million.

Tri and quad-play customers across residential customers and SMEs hit 1.41 million by the end of the second quarter, up 5.6 percent year on year and now amounting to 4.77 percent of its total base.

However, CEO Dominique Leroy noted a highly competitive market in Belgium and like for like sales only grew by 0.3 percent to €1.10 billion.

[Read more: Proximus taps Canal+ CMO to head consumer arm]

While its TV business grew 8.8 percent to €96 million, postpaid mobile grew 1.7 percent to €298 million, and mobile terminal sales up 32.0 percent to €47 million, there were not enough standout segments outperforming sales declines in other sectors.

Proximus also said changes to roaming regulation, higher costs of mobile devices and the ongoing slump in fixed voice sales also contributed to low revenue growth.

Leroy said: "I’m pleased to announce solid customer growth, proving the robustness of our domestic operations, in spite of the uptick in competition."

She added 2017 to date was broadly in line with expectations and said the operator continues to expect a slight growth in Group EBITDA for the full year and "nearly" stable revenue in Belgium.

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