Netflix has bought comic book publisher Millarworld in its first ever acquisition.
The deal, which will exclude the high-grossing Kick-Ass and Kingsman franchises, enables the OTT video provider to develop new Netflix Original films and TV series based on Millarworld’s intellectual property.
The publisher, founded by ex-Marvel writer Mark Millar, will also continue to create and publish new franchises within Netflix.
Terms of the transaction were not disclosed.
Netflix said the acquisition was a “natural progression” in its efforts to work directly with content creators and acquire intellectual property featuring “compelling characters and timeless, interwoven fictional worlds”.
Netflix Chief Content Officer Ted Sarandos said: “As creator and re-inventor of some of the most memorable stories and characters in recent history, ranging from Marvel’s The Avengers to Millarworld’s Kick-Ass, Kingsman, Wanted and Reborn franchises, Mark is as close as you can get to a modern day Stan Lee.”
He added: “Mark has created a next-generation comics universe, full of indelible characters living in situations people around the world can identify easily with.”
Millar said: “Netflix is the future and Millarworld couldn’t have a better home.”
“These guys are going to take Millarworld to the next level,” he added.
The company announced that it had reached 100 million subscribers worldwide last month, with the majority residing outside of the US.
In April, it announced it would spend over $1 billion on marketing this year as it looks to boost subscriber numbers.
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