The Chief Executive of TDC has said people are prepared to pay slightly more to access the best mobile network, as she unveiled the operator’s second quarter financials.
Pernille Erenbjerg made the comments as she talked up the operator’s Danish opco, which was named the best mobile network by the country’s Technological Institute for the third year in a row.
To back up her claim, sales of mobility services ticked up 3.6 percent year-on-year to DKK698 million in Q2 thanks to higher mobile voice ARPU and data growth.
However, this was not enough to offset an overall decline in consumer revenues in TDC’s home market.
Sales were down 3.1 percent to DKK2.6 billion as broadband, landline and TV services all registered falls.
The operator also suffered at the hands of Denmark’s businesses, with enterprise sales falling 14.4 percent to DKK1.09 billion.
TDC put the declines down to intense competition.
There was better news from Norway, where the operator’s opco delivered revenue growth of 8.1 percent.
Sales hit NOK1.04 billion thanks to a 23.4 percent increase in revenues from TV.
Overall, TDC Group revenues fell 2.9 percent to DKK5.05 billion, while EBITDA declined 2.8 percent to DKK2.06 billion.
Erenbjerg said: “In 2017, we are well on our way to stabilising our entire business.
“Thus, the financial statements are satisfactory and in line with our expectations for the full year.
“In particular, I would like to highlight the good development in our domestic mobile operation with gross profit growth for the third quarter in a row.
“Customers are willing to pay slightly more for access to Denmark’s best mobile network despite fierce competition on the market.”