Huawei is making a push to improve how it works with partners as it looks to tap into companies’ digital transformation efforts.
The China-based vendor said the 1,000 plus partners that work with its enterprise, carrier, and products and solutions business units would be given a more “consistent” experience thanks to a new “integrated” program.
Currently, enterprise-focused partners are served solely by Huawei’s Enterprise Business Group and carrier-focused partners by its Carrier Business Group.
The new programme brings all the partners together under one roof and provides a “full range” of technical, marketing and sales resources to design, build, and market Huawei-based solutions.
The vendor launched a new marketplace for partners as part of the programme and said over 100 products were currently available.
Huawei is investing $250 million this year on partner relations, with $70 million earmarked for co-marketing opportunities.
It said the partners it works with include hardware and software vendors, systems integrators and consultants.
Ericsson and Nokia said they were unable to share comparative data about their partners when contacted by European Communications.
Huawei made the announcement at its annual Connect event in Shanghai, where it signed a Memorandum of Understanding with France-based software company Dassault Systèmes.
The tie-up sees Dassault’s 3DEXPERIENCE IT platform run on Huawei’s Cloud as they look to help companies with digital transformation projects.