Ericsson has promoted Niklas Heuveldop to head up its North America division in a permanent capacity.

Heuveldop (pictured) has been Acting Head of the division since May, when Rima Qureshi unexpectedly stepped down.

The former Service Factory exec steps up from his role as Chief Strategy Officer and Head of Technology & Emerging Business, positions he has held since April of this year.

Headquartered in Texas, Ericsson’s North America division employs around 11,500 people and saw sales fall seven percent to SEK12.46 billion in the second quarter of 2017.

Börje Ekholm, Ericsson CEO, said: "Niklas has maximised his energy and time to put the customer first in North America for the past few months, as Acting Head of North America.

“Together, we decided that it made the most sense for our customers and our employees to make his role there permanent.”

Heuveldop added: "This market is incredibly exciting, with leading-edge innovation and outstanding scale. We have successfully established unique partnerships with our customers in North America, allowing us to jointly pioneer new technologies across one of the most competitive markets in the world.

“I truly look forward continuing to partner with our customers as they accelerate their digital transformation on the path to 5G and new business opportunities in IoT, for example.”

The vendor is set to accelerate a cost-cutting programme after it reported another set of disappointing results in July.

It made a loss of SEK1 billion in the three months to June, after a net loss of SEK10.9 billion in Q1 and a loss of SEK1.6 billion in the last three months of 2016.

In July Ericsson’s Chairman Leif Johansson, who has occupied the role since 2011, announced he would stand down at the end of his current term in 2018.

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