Germans "invading" a French village to save it from bankruptcy is the unlikely setting for Deutsche Telekom's first foray into content production.

The Germany-based operator has spent an undisclosed sum on a 10-part comedy series Germanized, which is slated to premiere on its Entertain TV platform in Q4 2018.

Deutsche Telekom has commissioned German production house Bavaria Fernsehproduktion and French peer Telfrance to co-produce what it described as a “light-hearted culture clash comedy”.

The show plays on the misunderstandings that ensue when 200 Germans “invade” a village in France to save it from bankruptcy, it said.

It marks the first time that Deutsche Telekom has dipped its toe into the world of content production.

"Our journey continues – after UHD and the first exclusive series for Entertain TV, the next logical step is original productions,“ said Michael Hagspihl, Head of Consumer at Telekom Deutschland.

"With our partners we have put together a strong team with stellar expertise in serial production.

"We’re looking forward to joining forces for our first EntertainTV Original."

Beyond its financial investment, the operator will contribute marketing and distribution expertise.

The company is looking on Germanized as a trial before deciding whether to pursue other productions, a spokesperson said.

It follows its acquisition of exclusive rights to a number of shows from MGM Television earlier this month.

Including satellite, Deutsche Telekom had 3.02 million TV customers at the end of June, up 247,000 year-on-year.

This year has seen an uptick in the number of European operators who are investing in programming.

Liberty Global, which owns Unitymedia in Germany, unveiled plans for a new TV production and distribution studio in July.

The same month, Orange said it was committing €100 million over the next five years to produce a range of "ambitious" series.

Sky, which also operates in Germany, is working with HBO to co-produce two drama series a year.

Meanwhile, Telefónica said in January that it was aiming to be the world’s leading provider of Spanish content as it unveiled plans to spend €70 million on creating original TV programmes.

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