Turkcell has unveiled a new IP-based mobile plan called Lifecell as it looks to position itself as a provider of digital services.

The new proposition sees all voice calls and messages carried as IP traffic via Turkcell’s existing BiP messaging app.

Users get up to 1,000 minutes of calls to landlines and mobile phones, plus unlimited calls to other users of BiP.

The plan comes in three separate tiers – Super, Extra and Pro – that offer a minimum of 50GB of data, including 2GB of data exclusively reserved for use on Facebook and Twitter.

Customers have a 15GB allowance to stream music through Turkcell’s fizy app, a 15GB allowance to watch video content through TV+ and a 10GB allowance to store media in the cloud through LifeBox.

Lifecell also includes a new smartphone called the GM6 Lifecell, specially designed in conjunction with smartphone designer General Mobile, which comes pre-installed with all relevant apps. It is also supported through all iOS and Android smartphones.

The proposition is supported through a digital service centre with 24/7 live support, accessible through BiP.

Turkcell CMO Ismail Butun said: “In short, Lifecell will be enough for those who live on the internet.

“We believe that the solution developed by Turkcell engineers will set a good example for other telecommunication companies in the world.

“One of the most important objectives of this journey is the shift from being a technology-focused network operator to being a service-oriented experience provider.”

Butun added: “The high demand and developments have led us to develop solutions which will use mobile data more effectively and for the first time an operator offers all of its services completely over the internet or through digital platforms."

Turkcell said the new service would capitalise on the upgrade of its LTE network to LTE-Advanced in 2016.

The operator has made a big push on digital services as part of a strategy to become a leading digital operator, including introducing its own apps.

According to Turkcell’s figures, BiP, Fizy, Lifebox and TV+ have been downloaded 15 million times, 11 million, 5 million and 4.5 million times respectively.

The operator netted revenues of TRY8.37 billion (around €2 billion) in the first half of 2017, up 27.1 percent year on year, while EBITDA rose 40.7 percent to reach TRY2.86 billion (€685 million). It has 34.2 million mobile customers.

Read more: Q&A: Turkcell’s Executive VP of Customer Experience and IT

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