DNA has upgraded its profit outlook for the year as a blitz on efficiency offset a slight fall in sales in its third quarter results.
The Finnish telco was bullish about the months ahead as it reported a year on year EBITDA increase of 9.3 percent to €72.6 million, or 2.3 percent on a like for like basis.
Net sales dipped slightly, down 1.2 percent to €218.8 million.
DNA President and CEO Jukka Leinonen said the Finnish market was becoming increasingly competitive and could affect churn in the months ahead.
Mobile device sales were hit by a strong comparable period in Q3 2016. Service revenues were up "slightly".
Customer numbers increased across the board, with mobile subscribers up 0.55 percent to 2.7 million, broadband subscribers up 3.65 percent to 454,000 and cable TV customers up 1.6 percent to 619,000. ARPU also increased from €17.70 to €18.50.
Leinonen focused on how DNA's teenage customers were increasing their consumption of TV content, with 42 percent of those between 15 and 24 viewing more online.
Looking ahead, he added: "DNA's net sales are expected to remain at the same level and the comparable operating result is expected to improve substantially in 2017 compared to 2016. The Group's financial position and liquidity is expected to remain at a healthy level.
"DNA's business has developed favourably for the beginning of the year. Especially the first half was strong.
"The demand for mobile communications services has been good throughout the year and profitability was fuelled by the growth in service revenue and the improved cost-efficiency of modern network platforms."