Ericsson has won a multi-year deal with FOX that will see the two companies launch three new HD channels in the Middle East.

The Swedish vendor will provide encoding, distribution and management services for FOX Crime, FOX Life and FOX Rewayat.

It will support the services from its broadcast hubs in Abu Dhabi and Hilversum, where it already offers seven FOX channels.

Financial details of the agreement were not disclosed.

Sanjay Raina, GM of FOX Networks Group Middle East, said: “At FOX Networks Group, as we continue to expand our footprint across the Middle East, we want to ensure our channel experience is unparalleled.”

Raina said FOX had selected Ericsson for its “experience and expertise”.

Steve Nylund, Head of Broadcast and Media Services at Ericsson, said: “Over the last 18 months, we’ve focused on growing our broadcast and media services hub in Abu Dhabi by strengthening our relationships with broadcasters across the region and hiring a talented team to deliver these critical services for our clients.

“We believe that our global expertise in managing complex playout operations, combined with our local know-how, makes us the partners of choice for broadcasters worldwide.”

In spite of the deal, Ericsson is exploring a sale of its media arm as it looks to focus on its core services in a turnaround plan introduced by CEO Börje Ekholm.

Last week, Ericsson expanded its Unified Delivery Network broadcast service by adding the Boost programme, which allows content companies to certify their applications and broadcast them to customer set-top boxes and smart TVs.

Read more: Ericsson warns industry will be hit by China slowdown, as struggles continue

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