The new CEO of Telecom Italia (TIM) has called on trade unions to work with him as he looks to introduce a “digital culture” at the operator.

Genish (pictured), who was appointed to replace Flavio Cattaneo in September, made the comments ahead of the publication of TIM’s 2018-2020 Industrial Plan in Q1 next year.

The CEO met with unions yesterday (27 November) to outline the operator’s new “development strategy”.

He said that, under his watch, TIM was committed to investing in innovation, training and motivating its workforce, and introducing a digital culture throughout the company.

“To achieve this we need maximum cooperation between the management and the trade unions,” Genish said.

“On my side there is a willingness to discuss any issue and I expect a similar attitude on the part of the unions.

“We have the same goal: motivating the workforce in TIM by making the most of the existing resources while also giving opportunities to young people.”

The CEO was brought in by TIM’s major shareholder Vivendi, which has been battling regulators over how much control it has over the operator.

[Read more: TIM confirms legal challenge over Vivendi ownership decision]

TIM, active in Italy and Brazil, has seen revenues grow by 2.7 percent on an organic basis to €14.7 billion in the first nine months of the year, while EBITDA has risen 3.8 percent to €6.2 billion.

It has cut 1,248 jobs this year so far, taking its total workforce to around 59,000 employees.

The company is coming under increased pressure in its home market in particular, with joint venture Wind Tre launching at the beginning of this year and France’s Iliad set to launch imminently.

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