Proximus is hoping winking face and see-no-evil monkey will help it to recruit the likes of copper splicers and data scientists.
The Belgium-based operator is using emoticons as part of a campaign to hire 250 new staff, although a pedant would point out that the campaign is actually using picture-based emojis rather than emoticons, which are text-based.
The company is looking to recruit 200 splicers for the copper and optical fibre networks, as well as field technicians for residential and business customers.
The hiring spree is part of Proximus’ €3 billion, 10-year fibre broadband investment programme, which last month moved onto Liege.
The operator also plans to hire 50 “digital specialists”, such as data scientists, IT security experts and digital marketers.
Proximus saw the number of full-time employees fall by 512 to 13,120 in the first nine months of the year.
It said the reduction was due to a combination of retirements and “natural attrition”.
Jan Van Acoleyen, Chief Human Resources Officer of Proximus, said: “It is not by accident that we choose to connect through emoticons with our future colleagues who share our passion for our customers.
“This truly connects us and that’s what we want to stress in this campaign.
“Together with our 250 new colleagues, we as Proximus want to continue to lead in the Belgian digital business and public community.
“Creating local and future proof jobs where technical talents can further develop themselves and make the difference for our customers is a key ingredient of this journey.”