Telenor’s 30,000 employees have been challenged to spend 40 hours learning new skills this year, as the operator looks to improve its digital capabilities.

The Norway-based company has identified five competency areas in which it said its workforce needs specific training: digital marketing, digital channels, applied analytics, design and product development.

Staff are required to spend at least 20 hours upskilling at the Telenor Campus portal, which has been relaunched with curated courses from online learning providers such as LinkedIn’s Lynda.

The remaining time can be spent on external courses or on-the-job training.

Senior managers have also been given a tailored five-week online course that Telenor has developed with business school INSEAD.

Telenor Group Sigve Brekke said he had already taken courses in growth mindset and data analytics as he looks to lead by example.

"Digitalisation is fundamentally changing our societies,” Brekke said.

“Embracing this change can help turn it into an opportunity; we need to work in new ways, dare to think differently about career development and we need to stimulate life-long learning.

“I want all of us in Telenor to continuously transform our skills.”

He added: “I truly believe that the return on this bet will put us at the forefront of the digital race.”

[Read more: Telenor trumpets record high EBITDA margin]

Last week, Swisscom announced a new collective employment agreement that sees employees given five training and development days per year.

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