BT is guaranteeing a minimum speed of 100MBps in its two new residential broadband packages.

The Ultrafast Fibre 1 package will offer download speeds of up to 152MBps for £54.99 per month, while the Ultrafast Fibre 2 provides up to 314MBps for £59.99 per month.

They also offer upload speeds of up to 29MBps and 49MBps respectively, with a minimum guarantee of 10MBps.

Consumers will be entitled to compensation of £20 if minimum speeds are not achieved, the operator said.

BT is achieving the speeds through a mixture of technologies including G.fast and FTTH, depending on availability.

The plan is available to over 250,000 homes.

BT had 20.5 million broadband customers at the end of September 2017, up 400,000 year on year.

Marc Allera, CEO of BT Consumer, said: “We are the first and only company to guarantee speeds of 100Mbps for our customers, even at peak times when people really need their broadband to deliver.

“Ultrafast technology is going to be a vital part of a transformation in the speed that our customers receive.”

The announcement follows the UK’s advertising regulator introducing new rules to crack down on misleading speed claims by broadband providers in November.

The guidance requires residential broadband providers to base numerical speed claims in advertisements on the download speed available to a minimum of 50 percent of customers at peak time.

BT rival Virgin Media made 100MBps broadband speeds standard in March last year.

More News

TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
Proximus taps into eSports with ESL, Pro League deals Proximus taps into eSports with ESL, Pro League deals Proximus is the latest European operator to catch the eSports bug, signing two exclusive deals to help promote the video game trend in its home market. More detail
Telecom Liechtenstein taps Sunrise for converged offering in Switzerland Telecom Liechtenstein taps Sunrise for converged offering in Switzerland Telecom Liechtenstein has added mobile services to its existing enterprise offering in Switzerland after striking a deal with Sunrise. More detail
    

@eurocomms