TDC is overhauling its operations with the creation of a new Digital business unit and is on the look out for Chief Digital Officer to run it.

The new unit will bring together IT and digital resources from across the Denmark-based operator, comprising over 500 employees from TDC Operations, quad-play provider YouSee and TDC Business.

Areas of focus will include strengthening customer experience, innovating within the core entertainment offering and developing new cloud-based business services.

TDC said it would appoint a permanent Chief Digital Officer to head up the division, who will become part of the company’s Corporate Management Team.  

For the time being it will be headed up by Michael Movell Jull, who will take on the responsibilities in addition to his position as Head of Online Brands.

The changes will be implemented from 1 February.

The company said the reorganisation was designed to “further strengthen the digital transformation of TDC” and provide greater “simplification and stability”.

TDC signalled a new focus on digitisation at the beginning of 2016 as part of a two-year strategy to reposition the company as more customer-centric and create an integrated structure.

In recent months it has been focused on cutting costs amidst a decline in sales and profits.

Revenues decreased 3.4 percent year-on-year on an organic basis to DKK4.96 billion in the three months to 30 September, while net profit almost halved to DKK413 million.

It sold off its hosting business to an investment firm at the beginning of 2017 and its Swedish operations to Tele2 in mid-2016.

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