Sky has struck a deal with Netflix to offer the US streaming service’s content portfolio to its subscribers across Europe.

UK-based Sky is creating a new bundle that marries the two companies’ ranges of TV, video and film offerings, while existing Netflix subscribers will be able to access their account via an app on the Sky Q platform.

The new offering will launch in the UK and Ireland this year, with Germany, Austria and Italy to follow “thereafter”, Sky said in a statement.

Jeremy Darroch, Group Chief Executive, Sky, commented: “By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers.”

Last month, Sky integrated Spotify into its offering and spent £3.58 billion to renew rights for English Premier League football.

The company added 365,000 new customers in the six months to 31 December 2017, taking its total subscriber base to 22.9 million.

By comparison, Netflix saw 13.6 million customers worldwide sign up to use its services over the same period.

CCS Insight Analyst Paolo Pescatore said: Sky has been reluctant to forge a deal with Netflix, but you cannot ignore the phenomenal growth Netflix has had in a short period of time.

“More importantly it reinforces Sky as an aggregator of the content that people want to watch on the Sky Q platform.”

Read more: Comcast throws its hat in the ring for Sky

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

@eurocomms