Telecom Italia’s TV service TIMVISION is launching its first ever shows and film productions as the operator looks to deliver on a new content-focused strategic plan.
The first programme to launch will be SKAM Italia, a remake of a popular teen show from Norway, which is set to premiere tomorrow (23 March) and has been co-produced with Cross Productions.
TIM also revealed it is producing a documentary series on the hip hop group Dark Polo Gang alongside Oplon Film in association with Ringo Film, and that it is partnering on the HBO and RAI Fiction series My Brilliant Friend, based on the bestselling novel by Elena Ferrante.
In addition, the operator is set to take part in the production of new films, including extreme sports thriller Ride with Lucky Red and Mercurious as well as Manuel, co-produced with Bibi Film.
Daniela Biscarini, Head of Multimedia Entertainment & Consumer Digital Services at TIM, said: “These original productions and co-productions developed with leading players enhance our TIMVISION offer in a distinctive manner, offering outstanding national and international contents, as well as using new languages and viewing methods, such as the web and social networks, made by young authors and directors for young people.
“We are strongly convinced that developing entertainment services for the new digital platforms is one of the key drivers of our business.”
Biscarini said that the operator planned to continue to produce a mixture of international and local-focused Italian content, with a particular focus on the youth market.
Content is a major plank of TIM’s strategic plan for the years 2018 to 2020, with the operator planning to focus on using video, music and gaming content to grow its fixed, TV and mobile subscriber base.
In the announcement earlier this month, it said it planned to sign partnerships with national and international players to obtain and produce content.
It claimed this strategy would help it to boost subscribers to its TIMVISION TV offering and its residential ultra-broadband customers.