BT has added a new Wi-Fi service to its enterprise offering as it looks to provide small businesses with more security and better broadband.
The UK-based operator’s new Guest Wi-Fi service also enables the likes of hotels, coffee shops, pubs and gyms to entice customers in with free connectivity.
The offering, a new feature on BT’s Smart Hub router, is provided via a secure network that is separate from a company’s private network.
This means there is no need for businesses to share their password and log-in details with customers to access Wi-Fi over their private network.
BT said such a practice is “commonplace” today and puts sensitive data at risk, increases the threat of malware being installed and slows down broadband speeds.
The new service means end users get unlimited access to BT’s Wi-Fi network once they access the log-in free service.
Mike Tomlinson, Managing Director for SMEs for BT Business and Public Sector, said: “Everyone, everywhere, now expects to get online for free when they’re out and about and making purchases.
“We’ve listened to the concerns of small businesses, who in many cases were providing a free Wi-Fi service to their customers by sharing their password details.
“We’re addressing the cyber security and legal risks of doing so by providing a Guest Wi-Fi service which is completely ring-fenced from companies’ private networks.
“Small firms benefit from greater security, content controls and better broadband performance, while at the same time giving their customers a faster, more convenient and secure way to get online with every visit to the business.”
BT Business and Public Sector arm registered a five percent drop in revenues to £1.13 billion in the three months to December last year.