Three UK has teamed up with Snapchat to offer its customers access to the camera company's services without it counting against their data limits.

The mobile operator has added Snapchat to its Go Binge offering, which also zero-rates content from the likes of Netflix, TVPlayer, Apple Music, SoundCloud and Deezer.

It will be hoping that some of Snap’s 12 million daily active users in the UK will be tempted to boost its own customer base, which stood at 10 million at the end of 2017.

To publicise the partnership the two companies unveiled Puggerfly, which they described as the world’s first augmented reality (AR) Snapchat pet.

The zero-rating of Snapchat comes just over a month after Ofcom launched an investigation into Vodafone's decision to launch the same type of service.

Shadi Halliwell, Chief Marketing Officer at Three UK, said: “We have always been famous for encouraging people to share all types of content with friends and family as it’s such an integral part of everyday life.

"We also know that our customers love chatting, creating and sharing pictures or videos on their mobiles and the fact our customers use more than three and a half times more data on our network than any other, is testament to this.

“Therefore, we have worked in partnership with Snapchat to introduce the world to Puggerfly, who represents the powerful freedom you can experience through our Go Binge offering where data has no limits."

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms