Telefónica has announced it is to conduct a limited trial of AT&T’s connected home platform in Europe.
AT&T’s Digital Life platform is an IP-based, all wireless, home security, smart automation and energy management solution. Users manage the solution via an app on their mobile device.
AT&T said it is working with Telefónica to deploy the software and on-the-ground resources needed to operate the business in the Spain-based operator’s markets.
A Telefónica spokesperson said it is “too soon” to comment on where the trials will take place, but confirmed it will be trialling a version of the product adapted to the European market that meets the wide range of required standards.
The trial, which includes “friendly users” and “selected customers”, will last between 3-6 months and will commence in the first half of next year.
The deal makes Telefónica the first company to license the US-based operator’s system, which it is marketing to telcos around the world.
According to AT&T, licensing the platform lowers entry costs and potentially generates new revenue streams and reduces churn.
Michael Duncan, Telefónica Group Chief Marketing Officer, commented: “We want our customers to have access to the best selection of digital products and services, and we believe that connected home services will provide consumers with greater convenience, control, and peace of mind.
“AT&T Digital Life is the best-in-class Connected Home platform. When you add Telefónica’s local market insights, trusted brands, and innovative operating businesses -- it is a winning combination.”
Telefónica’s approach differs to European rival Deutsche Telekom, which launched its own proprietary platform last year and is currently trying to expand across Europe.
In July, Deutsche Telekom’s Head of Smart Home told European Communications that the operator is “one step ahead” of Apple in the race to capture the smart home market.
Kevin Petersen, President of AT&T Digital Life, commented: “Telefónica is making the right move at the right time here to be an industry leader. The connected home industry is major.
“The collaboration between Telefónica and AT&T will benefit the entire industry by giving OEMs and developers another channel to extend new services to global markets.”
Have you taken our telco managed services survey? Click here to share your views on outsourcing