French mobile operator SFR has officially launched 4G LTE in France, but is looking to cut over 850 jobs in a bid to remain competitive.

The Vivendi-owned company became the first French operator to launch the new technology commercially last Thursday when it switched on its network in Lyon, the country’s second city, ahead of schedule.

Montpellier will be the next city to benefit on 18 December, followed by Lille, Marseille, Strasbourg and Toulouse in Q1 next year.

SFR is offering its 4G LTE service on mobile, tablet and dongle devices from €49.99 per month.

The company will be hoping to benefit from its first-mover status as it attempts to fight back against new entrant Free Mobile.

The Groupe Illiad outfit has taken 6.4 percent of the French mobile market since launching in January.

SFR, meanwhile, is on a downward spiral.

Its latest financial results revealed revenues fell nearly nine percent between July and September.

On Saturday, it announced it is aiming to cut 856 jobs through voluntary redundancies in order to remain competitive.

Rival Bouygues Telecom is implementing a similar cull after announcing in July that over 550 jobs would be shed.

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