Nokia has struck a deal with America Movil that sees the Nokia Store integrated with the back-end billing systems of the Latin American operator.

Nokia claims the deal is one of the largest-scale billing integration efforts in the mobile industry.

AM customers in 17 countries across the continent, including Argentina and Brazil, will be able to purchase paid apps from Nokia Store without the need for a credit card.

AM is the leading provider of wireless services in Latin America with 261.6 million wireless subscribers.

"Nokia Store continues to go from strength-to-strength in Latin America, aided by the boom in smartphone ownership and a growing appetite for mobile apps of all varieties, including free and paid," said Cesar Castro, head of mobile phones at Nokia’s Latin America business unit.

Nokia Store has billing agreements with more than 150 operators in more than 50 countries - more than any other mobile ecosystem, according to a Nokia statement. 

In March, a report from Analysys Mason predicted that direct operator billing could be a €9.2 billion opportunity in 10 years time.

Vimpelcom announced it was introducing direct operator billing in February following a deal with Microsoft and Nokia.

Last year, Telenor announced it was introducing the service to its customers with an Android device in Sweden in the first of a global agreement between it and Google.

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