Huawei has unveiled its latest flagship smartphone at a glitzy launch party in London as it looks to close the gap on market leaders Samsung and Apple.
The Ascend P6, which was heralded as the slimmest in the world at just over 6mm wide, features a 1.5GHz quad-core processor and runs on the Android OS.
Richard Yu, CEO of the China-based vendor’s consumer business group, said the new device has “industry-leading design” and provides “unsurpassed technology”.
The device will begin shipping to Western Europe from July through operators including Vodafone, Telefonica, Orange, H3G and O2.
Yu said the recommended retail price of the new P6 is €449 or €21-26 as part of a contract.
TalkTalk and Carphone Warehouse chairman Sir Charles Dunstone, whose companies will both be stocking the new device, was present at the event to describe Huawei as an "exceptional engineering firm" and to say his firm was taking this launch “very seriously”.
According to Canalys, which tracks shipments of smartphones, Huawei was the third largest manufacturer in the world behind Samsung and Apple in the first three months of this year.
However, it has less than five percent of the overall market and is heavily reliant on its home market, which accounts for 84 percent of its shipments.
Yu said it would not attempt to take on Samsung or Apple’s marketing machines, instead focusing on innovation, design and cost.
Earlier this year, Huawei forecast it would grow at 10 percent CAGR over the next five years. In 2012, its consumer business group saw revenues increase by over eight percent to €6 billion.