Huawei has unveiled its latest flagship smartphone at a glitzy launch party in London as it looks to close the gap on market leaders Samsung and Apple.

The Ascend P6, which was heralded as the slimmest in the world at just over 6mm wide, features a 1.5GHz quad-core processor and runs on the Android OS.

Richard Yu, CEO of the China-based vendor’s consumer business group, said the new device has “industry-leading design” and provides “unsurpassed technology”.

The device will begin shipping to Western Europe from July through operators including Vodafone, Telefonica, Orange, H3G and O2.

Yu said the recommended retail price of the new P6 is €449 or €21-26 as part of a contract.

TalkTalk and Carphone Warehouse chairman Sir Charles Dunstone, whose companies will both be stocking the new device, was present at the event to describe Huawei as an "exceptional engineering firm" and to say his firm was taking this launch “very seriously”.

According to Canalys, which tracks shipments of smartphones, Huawei was the third largest manufacturer in the world behind Samsung and Apple in the first three months of this year.

However, it has less than five percent of the overall market and is heavily reliant on its home market, which accounts for 84 percent of its shipments.

Yu said it would not attempt to take on Samsung or Apple’s marketing machines, instead focusing on innovation, design and cost.

Earlier this year, Huawei forecast it would grow at 10 percent CAGR over the next five years. In 2012, its consumer business group saw revenues increase by over eight percent to €6 billion.

Read more

UK government committee highlights concerns over Huawei-BT partnership

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms