A year after separating out its European business units, Vodafone has announced it is bringing them back together under the leadership of the former CEO of T-Mobile USA.

Last June, Vodafone announced it was dividing its operational structure in Europe between two business units – Northern & Central and Southern.

CEO Vittorio Colao said at the time that the move “will underpin our strategy focused on meeting our customers’ long-term needs”.

However, on Thursday, the operator said the two units will merge once again “to ensure a more efficient and effective delivery of its Vodafone 2015 priorities”.

Philipp Humm, who was in charge of Northern & Central Europe, takes over the expanded role.

As part of the reshuffle, the Turkish operating company will join the Africa, Middle East and Asia-Pacific business unit.

Paolo Bertoluzzo, who looked after Southern Europe, becomes Group Chief Commercial and Operations Officer, meanwhile.

He will be in charge of an expanded Group Commercial function, comprising Brand, Consumer, Unified Communications, Terminals, Customer Operations and Partner Markets, as well as the recently created Group Enterprise organisation.

"These organisational changes will allow us to improve the customer experience and develop our commercial strategy more quickly and consistently,” said Colao.

Last month, Vodafone reported a 3.5 percent fall in revenues to €11.8 billion during the second quarter.

Sales in Italy, Spain and the UK were down by 17.6 percent, 10.6 percent and 4.5 percent respectively.

As well acquiring Germany’s Kabel Deutschland, the operator is hoping that the European roll out of its Red tariff – which offers unlimited calls and text messages – will boost performance.

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