Netflix is set to almost double its presence in Europe, with plans to launch in six countries later this year, in addition to signing a partnership with Vodafone in the UK.
The film and television streaming service is currently offered in seven European countries - UK, Ireland, Denmark, Finland, Norway, Sweden and the Netherland. A launch date for the new countries - France, Germany, Austria, Switzerland, Belgium and Luxembourg - has yet to be revealed, with pricing plans, programming and supported devices also under wraps.
Netflix boasts 48 million subscribers in more than 40 countries and the move into further European territories will increase the strain on networks. According to figures released late last year by Sandvine, Netflix accounted for more than four percent of traffic delivered over mobile networks.
Recent research from Strategy Analytics revealed almost one in four consumers stream video over a 3G or LTE network, with France (33 percent) and the United States (30 percent) holding the biggest share of streaming.
Meanwhile, Vodafone UK has signed a deal with Netflix for customers who sign up to a 4G plan to get a six month prepaid subscription to the video streaming service. The promotional offer will be available from July and consumers will get as much as 4G data as they want for the first three months of the plan.
Bill Holmes, Head of Business Development at Netflix, said: “Netflix is all about giving people the freedom to watch what they want to watch, when they’d like to watch it, on whatever device. This partnership with Vodafone further enhances that freedom to watch while on the go.”