The Femto Forum and international research firm Parks Associates today announced that femtocells, small wireless base stations designed to provide five bars of local wireless signal strength, are climbing up global consumers’ “want” lists as determined by the most comprehensive survey to date of consumer attitudes toward femtocells in developed markets.

The survey, which included 6,100 consumers across six countries (China, Germany, Japan, Spain, the United Kingdom and the United States), found that nearly 60% of broadband households with mobile phones are interested in femtocells, with improved indoor voice coverage serving as the leading driver for interest. Further findings show that femtocells could prevent large numbers of consumers from changing carriers due to poor voice coverage, while also strongly appealing to heavy mobile data customers.

The survey revealed that not only is the quality of in-building voice services the chief driver for femtocells, it is also the single most important criteria by which consumers rate their mobile operator. The improvement that femtocells bring to voice services could prevent up to 42% of consumers currently considering leaving their operator from doing so. Furthermore, 18% of consumers are willing to switch to an operator offering femtocells and 36% of consumers in multicarrier households might switch carriers in order to consolidate with a single provider offering the service.

The findings are also said to show that heavy mobile Wi-Fi users are among the most interested in femtocells, with approximately 83% finding them appealing. This finding contradicts the notion that Wi-Fi alone resolves all indoor coverage issues, and can be attributed to femtocells’ abilities to improve voice coverage and preserve battery life. In fact, heavy mobile data users of all descriptions were so interested in the technology that they were willing to pay the most for femtocell services among all surveyed.

Among those who wanted femtocells, 68% found at least one advanced femtocell service either very or extremely appealing. Such services include Virtual Home Number, which rings every cell phone in the home, or Family Alerts, which warn when a subscriber such as a child or elderly relative has left or returned home.

“Despite the survey covering mature mobile markets, the results show that consumers’ biggest concern remains the most basic one – voice coverage. This is not only driving significant interest in femtocells, it is also the central reason why most consumers switch wireless operators,” said Harry Wang, director of mobile product research, Parks Associates. “However, the appeal of femtocells clearly extends beyond improved coverage. A significant number of users are very excited by the advanced services enabled by femtocells, indicating that the appeal extends widely. Beyond this, heavy users of mobile data are both the most interested in femtocells and the most likely to pay for the service.”

“This research underscores the importance that femtocells will have on a global scale, and is a clear indicator of the widespread adoption that we can expect in the coming year as consumers become more aware of them,” said Simon Saunders, chairman of the Femto Forum. “Already in the US, femtocells outnumber outdoor cell towers, with subscribers installing these plug-and-play access points to greatly improve wireless coverage in their homes and offices. And, while coverage is a key benefit, there are a variety of other advantages that femtocells enable including improved battery life and faster data speeds that will allow for advanced consumer applications and services.”

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms