Mobile operator Telenor has announced it is making strategic changes to its organisational structure with the creation of three new business units.

Hot on the heels of rival Telefonica’s revamp, the Norway-based operator is to establish a new digital services unit, an industrial development unit and a corporate strategy and regulatory affairs unit.

Executive vice presidents Kristin Skogen Lund and Hilde Tonne will head up digital services and industrial development respectively, while group executive management member Morten Karlsen Sørby has been handed the corporate strategy brief.

In a statement, Telenor said the digital services unit will develop its position in the emerging internet-based ecosystem by delivering an “always-on experience”, such as its Comoyo business.

The Telenor Group Industrial Development unit will look to cut costs by streamlining processes across the group’s disparate businesses. Former Telenor Norway CEO Ragnar Kårhus has been asked to focus on cross border initiatives within the new unit.

"The organisational changes are designed to improve Telenor's ability to innovate in and execute upon the vast opportunities and challenges we see emerge on the telecom horizon,” said Telenor president and CEO Jon Fredrik Baksaas.

Telenor has 127 million mobile subscriptions in 11 markets. In 2010 the company had revenues of €12 billion.

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