Deutsche Telekom has moved into the agriculture market following an M2M deal with MEDRIA Technologies.

Around 5,000 farms across Europe are set to be equipped with technology that will notify farmers automatically when calving begins or when their cows are "on heat".

Specifically, farms will receive Telekom SIM cards from the Germany-based operator and Vel'Phone and HeatPhone monitoring solutions from France-based MEDRIA.

The Telekom SIM cards will be housed in M2M data collection devices in a cow's stable or in their field, and sensors will then be used to measure each animal's vital data.

This information will then be relayed to a data collection service that will in turn notify a farmer via SMS immediately when a cow is about to calve or when a cow is "on heat".

"M2M solutions deliver major benefits in nearly all industries," commented Jurgen Hase, head of DT's M2M Competence Centre.

"That is why we are banking on innovative partners like MEDRIA Technologies who know the specific demand and use cases in their industry."

Emmanuel Mounier, MEDRIA's managing director, said that working with the operator will help to ensure that important information is relayed "securely" so that it remains "highly available".

Earlier this month, DT announced it was moving into the heavy industrial sector following a collaboration with Digi International.

Want to learn more about M2M? Read our recent Special Report "Beyond Connectivity" or view videos from our recent event.

More News

Wind Tre eyes digital services with Matrixx platform Wind Tre eyes digital services with Matrixx platform Wind Tre is the latest European operator to tap Matrixx Software for its digital commerce platform. More detail
Former Telia CEO Nyberg is one of three indicted over Uzbekistan fraud scandal Former Telia CEO Nyberg is one of three indicted over Uzbekistan fraud scandal The former CEO of Telia and two execs from its Eurasia division have been indicted over the fraud scandal that has cost it $965 million. More detail
Deutsche Telekom and Proximus back enterprise-focused start-ups Deutsche Telekom and Proximus back enterprise-focused start-ups Deutsche Telekom and Proximus are investing in a chatbot and an entrepreneur community as they look to back emerging businesses in their home markets. More detail
Deutsche Telekom dips toe into content production with new French farce Deutsche Telekom dips toe into content production with new French farce Germans "invading" a French village to save it from bankruptcy is the unlikely setting for Deutsche Telekom's first foray into content production. More detail
Telia settles Uzbek corruption case for $965 million, three former employees to be prosecuted Telia settles Uzbek corruption case for $965 million, three former employees to be prosecuted Telia will pay just shy of $1 billion to settle a corruption investigation into its opco in Uzbekistan, as three former employees face further charges from the Swedish Prosecution Authority. More detail
    

@eurocomms