Vodafone has announced a new agreement with Volkswagen to provide connectivity to Audi cars in Europe.

Audi models from 2015 will be the first vehicles to benefit from an embedded SIM chip developed specifically for the automobile industry, the operator said in a statement.

The SIM will use the Vodafone network and global M2M service platform to provide customers with high-speed internet access on the road.

The deal builds on an existing deal that saw the Audi S3 become the company’s first model to integrate a 4G-capable infotainment system in 2013 – enabling Vodafone customers to benefit from access to the operator’s 4G LTE network in their vehicles.

“As a result of this agreement, we will strengthen further our position in the automotive sector – one of the key markets for M2M communication,” commented Vodafone M2M chief executive Erik Brenneis.

“Our efficient mobile communications networks ensure that the networked car is becoming more and more widespread, including across European national borders”.

[Read more: No excuses as Vodafone targets Brazil, China and LTE connected cars in M2M]

The operator also works with BMW and Hyundai. Last month, Vodafone revealed that overall M2M revenues grew by 30 percent in 2013.

The automotive industry remains a key vertical for most operators looking to grow their M2M businesses.

This week, Channel Islands operator JT launched an M2M device aimed at the motor insurance market, while Telenor Connexion announced it is supplying cloud services to supercar manufacturer Koenigsegg.

At Mobile World Congress, Cyril Deschanel, Director of M2M for North and South Europe at Vodafone, told European Communications that the operator is focused on “moving up the value chain” away from connectivity.

Read More:
Ericsson joins AT&T drive to develop 4G LTE connected car platform
Orange and Renault team up to test 4G LTE connected cars
TeliaSonera wins Tesla Motors M2M deal

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