Ericsson has appointed Rima Qureshi as the company’s new Head of Strategy, following the departure of Douglas Glistrap last month.

Qureshi takes up the role, which includes the role of Chairman of the vendor’s Modems business unit, today (1st May). She joined Ericsson in 1993 and steps up from her position as Senior Vice President.

[Read more: Ericsson seeks new strategy head as Gilstrap breaks from vendor]

In her new role, Qureshi will be responsible for driving mergers and acquisitions for the company, and developing overall corporate strategy.

She commented: "The industry is going through a rapid transformation and I could not think of a more exciting time period to lead Ericsson's Group strategy development. At the same time I am also looking forward to working closely with the team at Business Unit Modems to ensure we are successful based on the industry's most advanced LTE thin modem."

President and CEO Hans Vestberg added: "I am very pleased with this appointment. Rima's comprehensive experience in driving both business and M&A's, along with a solid track record in strategy development and execution, makes her ideal for the job."

Last week, the company reported a jump in net profit but falling revenues during the first three months of 2014.

[Read more: Ericsson CFO “not concerned” by Q1 revenue decline as profits rise]

Ericsson also announced plans to split its Networks business unit into two separate divisions as it looks to focus on radio and cloud/IP as distinct areas.

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